Lowe's DIY microsite was built to house a variety of instructional and inspirational projects, along with hacks & tips to help make projects easier around the home. Content is featured in the form of YouTube videos, step-by-step instructional articles, blogs, and Vines. The site was integrated into a national TV spot to drive traffic to the site. The original site was built on Tumblr’s platform and has since been integrated into Lowe’s website at www.lowes.com/how-to-library.
